Marketing law

Specialised Law

For many companies marketing is essential. Marketing may be decisive to whether the company will gain success with its products and services. Marketing within companies is increasingly subject to rules and inspections from both authorities and organisations. It is why you must always be aware of whether the marketing complies with the increasing number of complex rules and principles for marketing.

Focus Advokater is experienced in navigating and using the opportunities and challenges that the marketing law present to the companies both in Denmark and internationally. Our department for marketing law is well-established as a leading legal advisor to companies at home and abroad within all areas of the marketing law.


Our counselling

It is our vision to provide legal advice with a commercial perspective to ensure that your company’s interests are handled in the best possible way. We acquaint ourselves with your business, the marketing situation and the challenges your company might face. Our legal advice is therefore not restricted to the legal aspects of marketing law but include customised strategies that contribute to competitive advantages within the market.


We provide high quality legal advice and assistance with:
  • Assessment of campaigns, including comparative advertising, misleading advertising and unsolicited communication
  • Marketing aimed at children and adolescents
  • Marketing and sales aimed at consumers
  • Copying and free-riding
  • Disloyal behavior
  • Protection of business secrets
  • Infringing use of distinctive mark
Michael Clemmensen

Michael Clemmensen

Partner, attorney-at-law, certified arbitrator Learn more
Maria-Louise Frydenlund Pedersen

Maria-Louise Frydenlund Pedersen

Assistant Attorney Learn more