Distribution agreements – dealers, agents and franchise

Company law

Agreements between vendor on one side and supplier/manufacturer on the other side regarding sales of products can often be crucial to whether the company is successful

There are many pitfalls in distribution agreements and the choice of distribution form depends on the supplier’s strategy and the products. At Focus Advokater, we are aware of this, and we have great experience in preparing distribution agreements for distributors, suppliers and manufacturers. We know the pitfalls and take both these and the opportunities that exist into account when we provide advice regarding the various forms of distribution, just as we take into account your particular business and the special conditions your company face.

A good and thought out distribution agreement is one where any future problems are clarified and handled before signing the agreement just as the agreement secures mechanisms for compensation and renegotiation if the agreement breaks or the conditions change. Distribution agreements are between companies, and they are among others governed by EU’s and Denmark’s competition rules. Focus Advokater have extensive knowledge of navigating – and utilising – the opportunities and challenges that competition law poses for both distributors, suppliers and manufacturers – both nationally and internationally.

The area of business “distribution agreements” fall under Focus Advokater’s department for competition law. The department is firmly placed as a leading legal adviser for companies in Denmark and abroad within all areas of competition law.

Our legal advice

It is our vision to provide legal advice with a commercial focus so that your company’s interests are handled in the best way. We acquaint ourselves with your business as well as the situation and challenges your business may face. Our counselling is thus not limited to the legal aspects within the distribution agreements but also include tailored strategies that contribute to competitive advantages within the market.


We provide high quality legal advice and assistance in connection with:
  • Choice of distribution form
  • Negotiation, entering and interpretation of distribution agreements
  • Selective distribution
  • Exclusive distribution network (exclusive representation)
  • Mass distribution
  • Franchise agreements
  • Agency agreements
  • Alternative distribution methods
  • Distribution agreements for dominating companies
Michael Clemmensen

Michael Clemmensen

Partner, attorney-at-law, certified arbitrator Learn more
Jesper Kruse  Markvart

Jesper Kruse Markvart

Partner, attorney-at-law, LL.M. in Competition Law and Economics Learn more